Back in December you may have heard people on YouTube ranting about having video’s on their channels flagged and restricted due to increasing copyright standards, naturally creating an uproar. Well looks like one company’s mistake is anothers opportunity.
As it stands right now according to Alexa, YouTube is the number 3 site in the entire world, falling behind Google and Facebook. But Yahoo CEO Marissa Meyer is throwing the gauntlet down and stepping up to the video service giant with the intention to create a YouTube competitor. Marissa Meyer used to work at Google so she’s no schlub by any means, she clearly knows what she’s up against.
Though not much is know right now Yahoo is trying to pull some of YouTube’s elite talent away by offering better economic incentives. As Yahoo prepares to go head-to-head with YouTube, this new would-be video service wouldn’t exactly open it’s flood gates to anyone looking to start a channel and start making money off of ad revenues. Looks like they want to lock in some exclusive content creators first, a-la the early years of Youtube and if the site takes off they’ll open it up to everyone.
Yahoo executives have told video-makers and owners that the company can offer them better economics than they’re getting on YouTube, either by improving ad revenue or by offering guaranteed ad rates for their videos, Recode’s report says. Yahoo has offered extensive marketing, even on its home page, as well as allowing video producers the ability to sell advertising along with Yahoo’s sales force.
The way I see is whether you were or weren’t affected by YouTube tightening it’s restrictions this is a good thing. More competition among giant cooperations the better it is for the end-users or consumers. I’m excited to see a company daring to compete in an industry that seems to be pretty much claimed by Google.
I hope Yahoo strikes a nerve with people and opens up more options for those like us, trying to make a name for ourselves and share our content with as many people who want it.
Here’s to competition! May the best service win!
SOURCES [TechnoBuffalo, ReCode]